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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~language:"eng"
~subject:"Markentransfer"
~subject:"United States"
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Search: subject_exact:"Brand management"
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Markentransfer
United States
Brand management
86
Markenführung
86
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
New product development
12
Beziehungsmarketing
11
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Produktentwicklung
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Relationship marketing
11
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9
Marketing management
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Townsend, Janell D.
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Aktekin, Tevfik
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Alvarez, Cecilia M. O.
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Athaide, Gerard A.
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Baba, Marietta L.
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Bei, Lien-ti
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
The journal of brand management : an international journal
43
The journal of product & brand management
34
Journal of business research : JBR
25
European journal of marketing : EJM
12
The IUP journal of brand management : IJBRM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of international consumer marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Brand management ; Vol. 3
7
International journal of sport management and marketing : IJSMM
7
Journal of marketing management : MM
7
The journal of consumer marketing
7
Corporate reputation review : an international journal
6
Harvard business review : HBR
6
International journal of hospitality management
6
Journal of international marketing
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Journal of retailing and consumer services
6
Report / Marketing Science Institute
6
SpringerLink / Bücher
6
Tourism management : research, policies, practice
6
Australasian marketing journal
5
Business horizons
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing research : JMR
5
Journal of retailing
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
Report / Marketing Science Institute / Marketing Science Institute
5
International marketing review
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
13
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1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
4
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
5
Brand extension effects and core attributes of experience product franchises : a Bayesian approach
Yalcinkaya, Goksel
;
Aktekin, Tevfik
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 731-746
Persistent link: https://www.econbiz.de/10011441456
Saved in:
6
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
9
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
10
Perspective : the evolution of R&D conduct in the pharmaceutical industry
Schramm, Mary E.
;
Hu, Michael Y.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 203-213
Persistent link: https://www.econbiz.de/10010211442
Saved in:
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