Brand-specific design effects : forum and function
Janell D. Townsend, Wooseong Kang, Mitzi M. Montoya and Roger J. Calantone
| Year of publication: |
2013
|
|---|---|
| Authors: | Townsend, Janell D. ; Kang, Wooseong ; Montoya, Mitzi M. ; Calantone, Roger J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 5, p. 994-1008
|
| Subject: | Produktgestaltung | Product design | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128231