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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Homburg, Christian"
~person:"Laroche, Michel"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Beziehungsmarketing
6
Relationship marketing
6
Konsumentenverhalten
5
Salespeople
5
Verkaufspersonal
5
Customer satisfaction
4
Firm performance
4
Kundenzufriedenheit
4
Marketing management
4
Marketingmanagement
4
Unternehmenserfolg
4
Brand management
3
Lieferantenmanagement
3
Markenführung
3
Supplier relationship management
3
Competitive advantage
2
Deutschland
2
Dynamic capabilities
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2
Germany
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Innovation
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Marketing
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New product development
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Product life cycle
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Arbeitszufriedenheit
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B-to-B-Marketing
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Beschwerdemanagement
1
Brand experience
1
Brand image
1
Bright side
1
Business-to-business
1
Business-to-business marketing
1
Capability approach
1
Capability-Ansatz
1
Children
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Chinese
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Bulgarian
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Homburg, Christian
Laroche, Michel
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
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2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
Donkers, Bas
2
Doorn, Jenny van
2
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2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
29
Journal of retailing and consumer services
4
Die Betriebswirtschaft : DBW
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Psychology & marketing
3
International marketing review
2
Journal of business economics : JBE
2
Journal of business ethics : JOBE
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
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5
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date (oldest first)
1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
4
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
5
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
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