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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Thesis"
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Kapitaleinkommen
Konsumentenverhalten
Consumer behaviour
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
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Undetermined
160
Free
21
Type of publication
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Article
278
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Article in journal
Bibliographie enthalten
Thesis
Aufsatz in Zeitschrift
278
Language
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Bulgarian
English
Spanish
Author
All
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Srinivasan, Shuba
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Calantone, Roger J.
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,931
International journal of consumer studies
760
International journal of hospitality management
737
Psychology & marketing
658
Finance research letters
605
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
International review of financial analysis
512
Management science : journal of the Institute for Operations Research and the Management Sciences
509
Applied economics
466
Journal of financial economics
462
Applied economics letters
399
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of finance : the journal of the American Finance Association
382
Journal of empirical finance
377
Pacific-Basin finance journal
373
International review of economics & finance : IREF
364
Applied financial economics
356
The journal of brand management : an international journal
356
European journal of marketing : EJM
350
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
331
Journal of international consumer marketing
319
Cogent business & management
316
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
306
Journal of marketing
302
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
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ECONIS (ZBW)
278
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21
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
22
A brand (new) experience : art, aesthetics, and sensory effects
Hagtvedt, Henrik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 425-428
Persistent link: https://www.econbiz.de/10013199115
Saved in:
23
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
24
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
25
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
Saved in:
26
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
27
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
28
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
29
The effect of air pollution on food preferences
Liu, Jingwen
;
Peng, Zou
;
Ma, Yu
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 410-423
Persistent link: https://www.econbiz.de/10012819766
Saved in:
30
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
Saved in:
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