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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~source:"econis"
~subject:"Corporate reputation"
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Corporate reputation
Brand management
83
Markenführung
83
Consumer behaviour
54
Konsumentenverhalten
54
Brand image
46
Markenimage
46
Brand
33
Markenartikel
31
Beziehungsmarketing
13
Relationship marketing
13
Innovation
10
Marketing management
10
Marketingmanagement
10
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand extensions
3
Capital income
3
Complaint management
3
Designation of origin
3
Einzelhandel
3
Emerging economies
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Firm value
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Bahadir, S. Cem
1
Dahl, Darren W.
1
Hanson, Sara
1
Jiang, Lan
1
Kalaignanam, Kartik
1
Kirca, Ahmet H.
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Rubera, Gaia
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
39
Journal of business research : JBR
24
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
Scandinavian journal of management
3
The IUP journal of brand management : IJBRM
3
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Brand culture
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Business horizons
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
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ECONIS (ZBW)
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1
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
2
You gotta serve somebody : the effects of firm innovation on customer satisfaction and firm value
Rubera, Gaia
;
Kirca, Ahmet H.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 741-761
Persistent link: https://www.econbiz.de/10011772374
Saved in:
3
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
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