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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Theorie"
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B-to-B-Marketing
Betriebliche Wertschöpfung
Business-to-business marketing
Innovation management
Sales management
Theorie
Bundling strategy
2
Customer service
2
Customer solutions
2
Kundenservice
2
Leistungsbündel
2
B2B marketing
1
B2B services
1
Beziehungsmarketing
1
Business services
1
Consumer behaviour
1
Customized service packages
1
Dienstleistungsqualität
1
Differentiation
1
Firm performance
1
Industrial services
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Return on sales
1
Sales force transformation
1
Salespeople
1
Selling
1
Service quality
1
Supplier relationship management
1
Unternehmensdienstleistung
1
Unternehmenserfolg
1
Verkauf
1
Verkaufspersonal
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
fsQCA
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Terho, Harri
Ulaga, Wolfgang
Woodside, Arch G.
Agnihotri, Raj
1
Ahearne, Michael
1
Alavi, Sascha
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Backhaus, Klaus
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Böhm, Eva
1
Chatterjee, Sharmila C.
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Crecelius, Andrew T.
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Cron, William L.
1
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Donthu, Naveen
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Käuferle, Monika
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Lam, Son K.
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
23
Advances in business marketing and purchasing
3
The journal of business & industrial marketing
3
Emerald insight
2
Journal of business-to-business marketing
2
Journal of service research
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in Business Marketing and Purchasing
1
Advances in Business Marketing and Purchasing Ser
1
Business horizons
1
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of personal selling & sales management
1
MIT sloan management review
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
3
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1
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
2
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
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