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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Blinn, Nadine"
~person:"Nüttgens, Markus"
~person:"Ulaga, Wolfgang"
~subject:"Customer service"
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Journal of the Academy of Marketing Science
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
2
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Dienstleistungsproduktivität : mit mobilen Assistenzsystemen zum Unternehmenserfolg
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
2
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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