//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Camilleri, Mark Anthony"
~person:"Harmeling, Colleen M."
~person:"Krafft, Manfred"
~person:"Mavondo, Felix"
~subject:"Firm performance"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Viral marketing
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
3
Konsumentenverhalten
3
Customer relationship management
2
Unternehmenserfolg
2
Brand image
1
Consumer attributions
1
Customer engagement
1
Customer inertia
1
Customer influence
1
Customer integration
1
Customer value
1
Experiential engagement
1
Extraversion
1
Kundenintegration
1
Kundenwert
1
Loyalty rewards
1
Markenimage
1
Market research
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Marktforschung
1
Mindset
1
New product development
1
Opinion leadership
1
Produktentwicklung
1
Quasi-experiment
1
Referral programs
1
Relationship revival
1
Retention
1
Task-based engagement
1
USA
1
United States
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Camilleri, Mark Anthony
Harmeling, Colleen M.
Krafft, Manfred
Mavondo, Felix
Arnold, Mark J.
1
Babin, Barry J.
1
Bayón, Tomás
1
Beck, Joshua T.
1
Beckers, Sander F. M.
1
Belli, Alex
1
Bhargava, Mukesh
1
Brady, Michael K.
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Crecelius, Andrew T.
1
Doorn, Jenny van
1
Ernst, Holger
1
Folse, Judith Anne Garretson
1
Giebelhausen, Michael D.
1
Grantham, Kimberly D.
1
Henderson, Conor M.
1
Herter, Márcia Maurer
1
Hoyer, Wayne D.
1
Hsu, Maxwell K.
1
Jones, Eli
1
Krieger, Katrin
1
Kumar, V.
1
Ladeira, Wagner Junior
1
Lam, Son K.
1
Lawrence, Justin M.
1
Lee, Ju-Yeon
1
Liu, Sandra S.
1
Luo, Xueming
1
Mangus, Stephanie M.
1
McNeil, Kimberly R.
1
Melnyk, Valentyna
1
Moffett, Jordan W.
1
Napolova, Ekaterina
1
Narus, James A.
1
Neslin, Scott A.
1
O'Rourke, Anne-Maree
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of hospitality marketing & management
4
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of service research : JSR
1
Journal of strategy and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
2
Customer relationship management and company performance : the mediating role of new product performance
Ernst, Holger
;
Hoyer, Wayne D.
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10009124106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->