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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Camilleri, Mark Anthony"
~person:"Harmeling, Colleen M."
~person:"Mavondo, Felix"
~subject:"Firm performance"
~subject:"Viral marketing"
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Journal of the Academy of Marketing Science
Journal of hospitality marketing & management
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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