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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chabowski, Brian R."
~person:"Gunther, Robert E."
~person:"Wallman, Jeffrey P."
~subject:"Peter F. Drucker"
~type_genre:"Interview"
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Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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