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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Enkawa, Takao"
~subject:"Markenführung"
~subject:"Schätzung"
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn
;
Enkawa, Takao
;
Schvaneveldt, Shane J.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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