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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gupta, Shaphali"
~person:"Kumar, V."
~subject:"Dienstleistungsqualität"
~subject:"Kundenwert"
~subject:"Marketing theory"
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Search: subject_exact:"Customer relationship management"
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Dienstleistungsqualität
Kundenwert
Marketing theory
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
5
Konsumentenverhalten
5
Customer engagement
3
Customer satisfaction
3
Kundenzufriedenheit
3
Customer integration
2
Customer value
2
Emerging economies
2
Emerging markets
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Messung
2
Satisfaction
2
Schwellenländer
2
Service experience
2
Service quality
2
Attitudinal loyalty
1
Attribute importance
1
Behavioral loyalty
1
Complexity management
1
Convenience
1
Customer behavior
1
Customer mindset metrics
1
Customer profitability
1
Developed markets
1
Dienstleistungsmarketing
1
Einzelhandel
1
Electronic money
1
Elektronisches Geld
1
Emotion
1
Emotions
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Engagement theory
1
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Gupta, Shaphali
Kumar, V.
Grégoire, Yany
2
Lusch, Robert F.
2
Myers, Matthew B.
2
Ruyter, Ko de
2
Sesé, F. Javier
2
Voorhees, Clay M.
2
Allen, Alexis M.
1
Arnold, Todd J.
1
Arunachalam, S.
1
Asselmann, Daniel
1
Aurier, Philippe
1
Baker, Julie
1
Bansal, Harvir S.
1
Bhagwat, Yashoda
1
Bilstein, Nicola
1
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1
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1
Bolton, Ruth N.
1
Borah, Sourav Bikash
1
Brady, Michael K.
1
Breivik, Einar
1
Brocato, E. Deanne
1
Chan, Kimmy Wa
1
Chatterjee, Sharmila C.
1
Chen, Rocky Peng
1
Chen, Tom
1
Dalla Pozza, Ilaria
1
Daryanto, Ahmad
1
Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
Dong, Beibei
1
Droge, Cornelia
1
Du, Jiangang
1
Evans, Kenneth R.
1
Falk, Tomas
1
Fan, Xiucheng
1
Feng, Hui
1
Feng, Tianjun
1
Fisher, Robert J.
1
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Journal of the Academy of Marketing Science
Legends in marketing
7
Journal of marketing
6
Journal of marketing research : JMR
3
Handbook of research on customer equity in marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
MSI reports : working paper series
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of service research : JSR
1
Palgrave Executive Essentials
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ECONIS (ZBW)
5
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
4
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
5
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
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