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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Hair, Joseph F."
~person:"Hult, G. Tomas M."
~person:"Nitzl, Christian"
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Hair, Joseph F.
Hult, G. Tomas M.
Nitzl, Christian
Ringle, Christian M.
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Journal of the Academy of Marketing Science
Long range planning : LRP ; international journal of strategic management
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In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
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Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
Saved in:
2
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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