An assessment of the use of partial least squares structural equation modeling in marketing research
Year of publication: |
2012
|
---|---|
Authors: | Hair, Joseph F. ; Sarstedt, Marko ; Ringle, Christian M. |
Other Persons: | Mena, Jeannette A. (contributor) |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 3, p. 414-433
|
Subject: | Partielle kleinste Quadrate | Partial least squares | Strukturgleichungsmodell | Structural equation model | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
Description of contents: | Description [doi.org] |
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