//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~person:"Wiesel, Thorsten"
~subject:"Measurement"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer relationship management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Messung
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
4
Kundenzufriedenheit
4
Customer engagement
3
Customer value
3
Dienstleistungsqualität
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Customer integration
2
Emerging economies
2
Emerging markets
2
Kundenintegration
2
Satisfaction
2
Schwellenländer
2
Service experience
2
Attitudinal loyalty
1
Attribute importance
1
Behavioral loyalty
1
Brand equity
1
Brand image
1
Complexity management
1
Convenience
1
Customer behavior
1
Customer equity
1
Customer loyalty
1
Customer mindset metrics
1
Customer profitability
1
Customer relationship management
1
Developed markets
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Einzelhandel
1
Electronic money
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kumar, V.
Wiesel, Thorsten
Bleier, Alexander
1
George, Morris
1
Miao, C. Fred
1
Palmatier, Robert W.
1
Petersen, J. Andrew
1
Polo-Redondo, Yolanda
1
Ravishanker, Nalini
1
Reinartz, Werner J.
1
Scheer, Lisa K.
1
Sesé, F. Javier
1
Venkatesan, Rajkumar
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Handbook of marketing strategy
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of service research : JSR
1
Marketing accountability for marketing and non-marketing outcomes
1
Palgrave Executive Essentials
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
2
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->