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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
Firm performance
Firmenimage
brand loyalty
Brand equity
5
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5
Markenimage
5
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Marketing management
3
Marketingmanagement
3
Customer satisfaction
2
Kundenzufriedenheit
2
Brand
1
Cause-Related Marketing
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Cause-related marketing
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Cognition
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Customer equity
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Customer loyalty
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Customer relationship management
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Customer value
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Definition
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Dienstleistungsqualität
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Emerging economies
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Multi-level analysis
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Multilevel modeling
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Nostalgic brand positioning
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Bergkvist, Lars
1
Eisend, Martin
1
Heinberg, Martin
1
Hock, Stefan J.
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Katsikeas, Constantine S.
1
Mafael, Alexander
1
Ou, Yi-Chun
1
Ozkaya, H. Erkan
1
Raithel, Sascha
1
Taube, Markus
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
36
The journal of brand management : an international journal
17
Journal of retailing and consumer services
14
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of air transport management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Global business review
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
Administrative Sciences : open access journal
3
Asian Academy of Management journal : AAMJ
3
European research studies
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
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ECONIS (ZBW)
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1
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
2
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
3
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
4
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
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