Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Alexander Mafael, Sascha Raithel, Stefan J. Hock
| Year of publication: |
2022
|
|---|---|
| Authors: | Mafael, Alexander ; Raithel, Sascha ; Hock, Stefan J. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 1, p. 174-194
|
| Subject: | Product recall | Product-harm crisis | Remedy | Brand equity | Severity | Customer satisfaction | Kundenzufriedenheit | Produkthaftung | Product liability | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00802-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012819750