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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand architecture"
~subject:"Internet marketing"
~subject:"Social web"
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Brand architecture
Internet marketing
Social web
Brand management
76
Markenführung
76
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
Beziehungsmarketing
12
Relationship marketing
12
Innovation
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Social Web
9
Werbewirkung
9
New product development
7
Brand extension
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand extensions
3
Capital income
3
Complaint management
3
Corporate reputation
3
Designation of origin
3
Einzelhandel
3
Emerging economies
3
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13
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Aravindakshan, Ashwin
1
Bahadir, S. Cem
1
Barone, Michael J.
1
Brady, Michael K.
1
Chandrasekaran, Deepa
1
Chang, Sue Ryung
1
Dahl, Darren W.
1
Erdem, Tülin
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Fischer, Eileen
1
Fournier, Susan
1
Giebelhausen, Michael D.
1
Greene, Mallik
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Gruner, Richard L.
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Hanson, Sara
1
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1
Hsu, Liwu
1
Jewell, Robert D.
1
Jiang, Lan
1
Johnen, Marius
1
Kalaignanam, Kartik
1
Koenig, Harold F.
1
Kumar, V.
1
Lukas, Bryan A.
1
McAlexander, James H.
1
Paulich, Brianna JeeWon
1
Schnittka, Oliver
1
Schouten, John W.
1
Sihi, Debika
1
Smith, Andrew N.
1
Srinivasan, Raji
1
Srinivasan, Shuba
1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
146
The journal of brand management : an international journal
121
The journal of product & brand management
79
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
59
SpringerLink / Bücher
45
European journal of marketing : EJM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
30
Journal of promotion management : innovations in planning and applied research
30
Marketing intelligence & planning
25
Business horizons
23
Journal of marketing management : MM
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of internet commerce
20
Cogent business & management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Tourism management : research, policies, practice
19
Journal of advertising research
18
Journal of promotion management : JPM
17
Journal of strategic marketing
17
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
16
Innovatives Markenmanagement
16
Journal of marketing
16
Corporate communications : an international journal
15
Journal of fashion marketing and management
15
Springer eBook Collection
15
International journal of electronic marketing and retailing : IJEMR
14
European journal of marketing
13
Corporate reputation review : an international journal
12
International journal of advertising : the quarterly review of marketing communications
12
International journal of contemporary hospitality management
12
International journal of hospitality management
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
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ECONIS (ZBW)
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1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
5
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
6
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
7
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
8
Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
Saved in:
9
Corporate brand name changes and business restructuring : is the relationship complementary or substitutive?
Kalaignanam, Kartik
;
Bahadir, S. Cem
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10009776506
Saved in:
10
How brand innovativeness creates advertising flexibility
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10010363995
Saved in:
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