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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Market research"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
Market research
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Marktforschung
11
Meta-Analyse
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Article
31
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31
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English
31
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Biswas, Dipayan
2
Grewal, Dhruv
2
Noble, Stephanie M.
2
Albrecht, Carmen-Maria
1
Arnold, Mark J.
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bergkvist, Lars
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burnett, John
1
Burton, Scot
1
Carlson, Brad D.
1
Cleeren, Kathleen
1
Cook, Laurel Aynne
1
Dekimpe, Marnik G.
1
Duhachek, Adam
1
Eisend, Martin
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Harmeling, Colleen M.
1
Harrigan, Paul
1
Hattula, Stefan
1
Heerde, Harald J. van
1
Henkel, Laura
1
Hensen, Niek
1
Howell, Roy D.
1
Howlett, Elizabeth
1
Hoyer, Wayne D.
1
Hughes, Douglas E.
1
Jong, Ad de
1
Keeling, Debbie I.
1
Kelting, Katie
1
Komor, Marcin
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
480
Journal of business research : JBR
146
Journal of retailing
129
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
103
Journal of marketing research : JMR
74
International journal of retail and distribution management
64
Psychology & marketing
44
European journal of operational research : EJOR
36
European journal of marketing : EJM
34
International journal of electronic marketing and retailing : IJEMR
34
Qualitative market research : an international journal
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of consumer studies
31
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Marketing : ZFP ; journal of research and management
26
Journal of marketing
25
Marketing intelligence & planning
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Marketing letters : a journal of research in marketing
24
The journal of services marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
The journal of consumer marketing
21
Asia Pacific journal of marketing and logistics
19
International journal of production economics
19
Journal of fashion marketing and management
19
Cogent business & management
18
International journal of market research
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
European retail research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of strategic marketing
17
The journal of brand management : an international journal
17
International journal of Indian culture and business management
16
Technological forecasting & social change : an international journal
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Production and operations management : an international journal of the Production and Operations Management Society
15
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ECONIS (ZBW)
31
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
6
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
7
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
8
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
9
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
10
Retail space invaders : when employees' invasion of customer space increases purchase intentions
Esmark, Carol L.
;
Noble, Stephanie M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 477-496
Persistent link: https://www.econbiz.de/10011879702
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