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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
~type_genre:"Article"
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Einzelhandel
Pricing strategy
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
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Article
33
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English
33
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Grewal, Dhruv
3
Biswas, Dipayan
2
Kukar-Kinney, Monika
2
Noble, Stephanie M.
2
Voorhees, Clay M.
2
Alavi, Sascha
1
Albrecht, Carmen-Maria
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
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1
Bendle, Neil T.
1
Bernritter, Stefan F.
1
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1
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1
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1
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1
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1
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1
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1
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1
Cook, Laurel Aynne
1
Duhachek, Adam
1
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1
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1
Fan, Xiaomeng
1
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1
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Gustafsson, Anders
1
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1
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1
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1
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1
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1
Jong, Ad de
1
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
508
Journal of business research : JBR
160
Journal of retailing
150
International journal of retail & distribution management
122
The international review of retail, distribution and consumer research
103
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Journal of revenue and pricing management
72
International journal of retail and distribution management
64
European journal of operational research : EJOR
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
43
Journal of marketing
41
International journal of production economics
40
The journal of product & brand management
40
International journal of industrial organization
39
European journal of marketing : EJM
38
International journal of electronic marketing and retailing : IJEMR
36
Manufacturing & service operations management : M & SOM
34
Operations research
34
International journal of production research
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Information systems research : ISR
27
Production and operations management : an international journal of the Production and Operations Management Society
26
International journal of consumer studies
25
Marketing : ZFP ; journal of research and management
25
Marketing intelligence & planning
25
Omega : the international journal of management science
25
The journal of services marketing
23
The journal of consumer marketing
22
Asia Pacific journal of marketing and logistics
21
International journal of hospitality management
21
Journal of strategic marketing
20
Marketing letters : a journal of research in marketing
20
Journal of marketing research : JMR
19
Production and operations management : the flagship research journal of the Production and Operations Management Society
19
Journal of marketing research
18
Transportation research / E : an international journal
18
Economics letters
17
International journal of Indian culture and business management
17
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ECONIS (ZBW)
33
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng
;
Cai, Fengyan Cindy
;
Bodenhausen, Galen V.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 521-537
Persistent link: https://www.econbiz.de/10013199126
Saved in:
3
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
4
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
5
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
6
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
7
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
8
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong
;
Suk, Kwanho
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524
Saved in:
9
Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun
;
Oppewal, Harmen
;
Wang, Di
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863
Saved in:
10
Price negotiating for services : elucidating the ambivalent effects on customers' negotiation aspirations
Alavi, Sascha
;
Habel, Johannes
;
Schwenke, Marco
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10012290940
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