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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Firmenimage"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Marketing management
Brand management
76
Markenführung
76
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
55
Markenimage
55
Brand
30
Markenartikel
29
Beziehungsmarketing
16
Relationship marketing
16
Marketingmanagement
12
Innovation
11
Brand extension
10
Markentransfer
10
Advertising effects
9
Social Web
9
Social web
9
Werbewirkung
9
New product development
7
Internet marketing
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
5
Customer satisfaction
5
Erfolgsfaktor
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Success factor
5
Corporate reputation
4
Firm performance
4
Firm value
4
Innovation management
4
Innovationsmanagement
4
Marketing theory
4
Marketingtheorie
4
Product management
4
Produktmanagement
4
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15
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Article in journal
Aufsatz im Buch
Aufsatzsammlung
Bibliography included
Conference paper
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15
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English
15
Author
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Arnold, Mark J.
1
Bahadir, S. Cem
1
Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Cornwell, T. Bettina
1
Dahl, Darren W.
1
Eisend, Martin
1
Greene, Mallik
1
Grohmann, Bianca
1
Hanson, Sara
1
Harmeling, Colleen M.
1
He, Yi
1
Houston, Mark B.
1
Ishihara, Masakazu
1
Jiang, Lan
1
Kalaignanam, Kartik
1
Kirca, Ahmet H.
1
Kovalenko, Larisa
1
Kumar, V.
1
Kwon, Minjung
1
McCullough, Heath
1
Merz, Michael A.
1
Mizuno, Makoto
1
Moffett, Jordan W.
1
Ou, Yi-Chun
1
Pappu, Ravi
1
Paulich, Brianna JeeWon
1
Rubera, Gaia
1
Schrock, Wyatt A.
1
Sinapuelas, Ian Clark S.
1
Sorescu, Alina
1
Tezer, Ali
1
Vargo, Stephen L.
1
Verhoef, Peter C.
1
Wang, Hui-Ming Deanna
1
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
87
Journal of business research : JBR
83
The journal of product & brand management
49
Journal of retailing and consumer services
37
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing communications
22
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Marketing intelligence & planning
16
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Qualitative market research : an international journal
10
Corporate brand and corporate reputation
9
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
European management journal
8
Europäische Hochschulschriften / 5
8
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
Cause marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
8
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
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