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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Werbewirkung
Internet marketing
36
Online-Marketing
36
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
21
Social Web
21
Social web
21
Werbung
21
Advertising effects
18
International marketing
18
Internationales Marketing
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Marketing management
16
Marketingmanagement
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Beziehungsmarketing
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Virales Marketing
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Multinationales Unternehmen
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Fernsehwerbung
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Lieferantenmanagement
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Television advertising
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37
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37
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English
37
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Grewal, Dhruv
2
Srinivasan, Raji
2
Babin, Barry J.
1
Barone, Michael J.
1
Beitelspacher, Lauren Skinner
1
Bernritter, Stefan F.
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Bill, Fabian
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1
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1
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1
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1
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1
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1
Dahl, Darren W.
1
Dellaert, Benedict G. C.
1
Diamantopoulos, Adamantios
1
Dijl, Patrick van
1
Donkers, Bas
1
Edeling, Alexander
1
Erdem, Tülin
1
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1
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1
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1
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1
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1
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1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
256
Journal of advertising research
229
Journal of advertising : official publication of the American Academy of Advertising
197
International journal of advertising : the review of marketing communications
193
International journal of advertising : the quarterly review of marketing communications
186
Journal of marketing communications
173
Journal of retailing and consumer services
124
Psychology & marketing
121
International journal of internet marketing and advertising : IJIMA
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
The journal of product & brand management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
European journal of marketing : EJM
60
Journal of marketing research : JMR
59
SpringerLink / Bücher
58
The journal of brand management : an international journal
58
Marketing intelligence & planning
57
Health marketing quarterly
56
Journal of current issues and research in advertising : JCIRA
55
Journal of global marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
48
Asia Pacific journal of marketing and logistics
46
Journal of international consumer marketing
45
International marketing review
44
International journal of electronic marketing and retailing : IJEMR
43
Young consumers : insight and ideas for responsible marketers
43
Marketing : ZFP ; journal of research and management
41
Marketing letters : a journal of research in marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of international marketing
38
Journal of current issues and research in advertising
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
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ECONIS (ZBW)
37
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
Saved in:
4
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
7
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
8
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
9
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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