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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marketingmanagement"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
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Marketingmanagement
Social web
Brand management
76
Markenführung
76
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
42
Markenimage
42
Brand
27
Markenartikel
26
Beziehungsmarketing
12
Relationship marketing
12
Innovation
10
Advertising effects
9
Marketing management
9
Social Web
9
Werbewirkung
9
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Branding
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Beschwerdemanagement
3
Brand architecture
3
Brand extensions
3
Capital income
3
Complaint management
3
Corporate reputation
3
Designation of origin
3
Einzelhandel
3
Emerging economies
3
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16
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Aufsatz in Zeitschrift
Glossary included
Working Paper
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16
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English
16
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Aravindakshan, Ashwin
1
Ballings, Michel
1
Bergkvist, Lars
1
Bharadwaj, Neeraj
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Brady, Michael K.
1
Calantone, Roger J.
1
Chandrasekaran, Deepa
1
Dahl, Darren W.
1
Eisend, Martin
1
Fischer, Eileen
1
Giebelhausen, Michael D.
1
Greene, Mallik
1
Grohmann, Bianca
1
Gruner, Richard L.
1
Hanson, Sara
1
Homburg, Christian
1
Houston, Mark B.
1
Ishihara, Masakazu
1
Jiang, Lan
1
Johnen, Marius
1
Koenig, Harold F.
1
Kovalenko, Larisa
1
Kumar, V.
1
Kwon, Minjung
1
Lukas, Bryan A.
1
McAlexander, James H.
1
McCullough, Heath
1
Mizuno, Makoto
1
Paulich, Brianna JeeWon
1
Schnittka, Oliver
1
Schouten, John W.
1
Schrock, Wyatt A.
1
Sihi, Debika
1
Sinapuelas, Ian Clark S.
1
Smith, Andrew N.
1
Sorescu, Alina
1
Srinivasan, Raji
1
Tezer, Ali
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Journal of the Academy of Marketing Science
Journal of business research : JBR
149
The journal of brand management : an international journal
100
The journal of product & brand management
88
Journal of retailing and consumer services
70
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing communications
36
Journal of strategic marketing
34
European journal of marketing : EJM
33
Journal of marketing management : MM
33
Journal of promotion management : innovations in planning and applied research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of advertising : the review of marketing communications
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Business horizons
24
Journal of marketing
24
Marketing intelligence & planning
23
Tourism management : research, policies, practice
21
Cogent business & management
19
Journal of internet commerce
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : JPM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
International journal of hospitality management
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Marketing theory
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
International journal of electronic marketing and retailing : IJEMR
13
International marketing review
13
Qualitative market research : an international journal
13
European journal of marketing
12
International journal of consumer studies
12
International journal of contemporary hospitality management
11
The journal of business & industrial marketing
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
16
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1
An empirical study of scarcity marketing strategies : limited-time products with umbrella
branding
in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
What brand do I use for my new product? : the impact of new product
branding
decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
4
Pay attention, please! Person brand building in organized online attention economies
Smith, Andrew N.
;
Fischer, Eileen
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012434105
Saved in:
5
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
6
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
7
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
8
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
9
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
10
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
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