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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Guidebook"
~type_genre:"Handbook"
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Marktforschung
Brand management
76
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76
Consumer behaviour
56
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56
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55
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55
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30
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Arnold, Mark J.
2
Bergkvist, Lars
1
Bindroo, Vishal
1
Carlson, Brad D.
1
Echambadi, Raj
1
Eisend, Martin
1
Harmeling, Colleen M.
1
Jeong, Jaeseok
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Journal of the Academy of Marketing Science
Journal of marketing research : JMR
15
The journal of brand management : an international journal
11
International journal of market research : JMRS ; the journal of the Market Research Society
9
Qualitative market research : an international journal
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Psychology & marketing
4
The marketing review
4
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
European journal of operational research : EJOR
2
Handelsforschung
2
International journal of market research
2
International journal of wine business research : IJWBR
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of business anthropology
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing communications
2
Journal of targeting, measurement and analysis for marketing
2
MSI reports : working paper series
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Schmalenbach business review : sbr
2
The journal of consumer marketing
2
The journal of product & brand management
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Alternative market research methods : market sensing
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
5
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1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
3
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
Saved in:
4
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-690
Persistent link: https://www.econbiz.de/10008779107
Saved in:
5
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
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