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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Produktmanagement"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Guidebook"
~type_genre:"Handbook"
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Search: subject:"Markenartikel"
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Produktmanagement
Brand management
76
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76
Consumer behaviour
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55
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Calantone, Roger J.
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Journal of the Academy of Marketing Science
Handelsforschung
2
Journal of retailing and consumer services
2
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Academia : revista Latinoamericana de administración
1
Creativity and innovation management
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diversity in European marketing : text and cases
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Entrepreneurship marketing : principles and practice of SME marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The journal of brand management : an international journal
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The marketing review
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
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1
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
2
Choosing options for products : the effects of mixed bundling on consumers ̉inferences and choices
Hamilton, Rebecca W.
;
Koukova, Nevena T.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 423-433
Persistent link: https://www.econbiz.de/10003758841
Saved in:
3
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
4
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
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