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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Supplier relationship management"
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
21
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Journal of business-to-business marketing
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Marketing theory
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Developing digital marketing : relationship perspectives
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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History of marketing thought ; Volume 2
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Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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