Achieving relationship marketing effectiveness in business-to-business exchanges
Year of publication: |
2008
|
---|---|
Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Evans, Kenneth R. ; Arnold, Todd J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 2, p. 174-190
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
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