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~isPartOf:"Journal of the Academy of Marketing Science"
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Madhavaram, Sreedhar
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Badrinarayanan, Vishag
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Becerra, Enrique P.
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Journal of the Academy of Marketing Science
The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
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Journal of Business & Industrial Marketing
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Journal of business research : JBR
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Journal of marketing education : JME
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Management research review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business logistics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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Journal of personal selling & sales management : JPSSM
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Psychology & marketing
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The journal of personal selling & sales management : JPSSM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Transference and congruence effects on purchase intentions in online stores of multi-channel retailers : initial evidence from the US and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-557
Persistent link: https://www.econbiz.de/10009566396
Saved in:
2
Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea
Badrinarayanan, Vishag
;
Becerra, Enrique P.
;
Kim, Chung-Hyun
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 539-558
Persistent link: https://www.econbiz.de/10009977655
Saved in:
3
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
4
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10007908095
Saved in:
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