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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures
Winkler, Hans-Jörg
;
Rieger, Verena
;
Engelen, Andreas
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 308-330
Persistent link: https://www.econbiz.de/10012290951
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2
Chief
marketing
officer
presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
3
The copycat CMO: firms' imitative behavior as an explanation for CMO presence
Wiedeck, Cecilia
;
Engelen, Andreas
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 632-651
Persistent link: https://www.econbiz.de/10011911268
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