Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Year of publication: |
2020
|
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Authors: | Nath, Pravin ; Bharadwaj, Neeraj |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 4, p. 670-694
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Subject: | Chief marketing officer | Executive dyad | Inter-functional interfaces | Organizationally embedded view of marketing | TMT functional dyads | Financial performance | Contingency | Unternehmenserfolg | Firm performance | Marketing | Führungskräfte | Managers | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement |
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