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~isPartOf:"Journal of the Academy of Marketing Science"
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
31
Journal of retailing and consumer services
21
Journal of business research : JBR
18
Research
14
Springer eBook Collection
11
Journal of marketing theory and practice
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Psychology & marketing
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Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
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Harvard-Business-Manager : das Wissen der Besten
6
Innovatives Markenmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
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6
Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Applied Marketing Science / Angewandte Marketingforschung
4
Computer-mediated marketing strategies : social media and online brand communities
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Edward Elgar E-Book Archive
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European journal of marketing : EJM
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Forum Marketing
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Gabler Edition Wissenschaft
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Journal of marketing analytics : JMA
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marktorientiertes Management
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Services marketing quarterly
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Springer Gabler Research
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Handbook of research on retailer-consumer relationship development
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1
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
3
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
4
Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
Saved in:
5
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
Saved in:
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