Customer positivity and participation in services : an empirical test in a health care context
Andrew S. Gallan; Cheryl Burke Jarvis; Stephen W. Brown; Mary Jo Bitner
| Year of publication: |
2013
|
|---|---|
| Authors: | Gallan, Andrew S. ; Jarvis, Cheryl Burke ; Brown, Stephen Walter ; Bitner, Mary Jo |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 338-356
|
| Subject: | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Emotion | Gesundheitsversorgung | Health care |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747843