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~isPartOf:"Journal of the Academy of Marketing Science"
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Partial least squares
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Journal of the Academy of Marketing Science
Journal of business research : JBR
29
Long range planning : LRP ; international journal of strategic management
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Handbook of partial least squares : concepts, methods and applications
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Psychometrika
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Technological forecasting & social change : an international journal
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1
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
2
Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
Saved in:
3
The impact of dynamic capabilities on operational marketing and technological capabilities : investigating the role of environmental turbulence
Wilden, Ralf
;
Gudergan, Siegfried P.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10010504691
Saved in:
4
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, Jörg
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010489553
Saved in:
5
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.
;
Sarstedt, Marko
;
Ringle, Christian M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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