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~isPartOf:"Journal of the Operational Research Society"
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Game theory
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game theory
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Advertising
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Beziehungsmarketing
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Journal of the Operational Research Society
European journal of operational research : EJOR
72
European Journal of Operational Research
6
International journal of production economics
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International journal of production research
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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Journal of economic dynamics & control
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Journal of management analytics
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Journal of the Operational Research Society : OR
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ECONIS (ZBW)
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Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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2
Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Bazargan, Amirhossein
;
Zolfaghari, Saeed
;
Karray, Salma
- In:
Journal of the Operational Research Society
71
(
2020
)
2
,
pp. 280-300
Persistent link: https://www.econbiz.de/10012215727
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