Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis
Year of publication: |
2020
|
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Authors: | Bazargan, Amirhossein ; Zolfaghari, Saeed ; Karray, Salma |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 71.2020, 2, p. 280-300
|
Subject: | OR in marketing | iterative algorithm | multinomial logit models | loyalty programs | game theory | Spieltheorie | Game theory | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Logit-Modell | Logit model |
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