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~isPartOf:"Journal of the Operational Research Society : OR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbung"
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Werbung
Advertising
4
Internet marketing
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3
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Athey, Susan
1
Calvano, Emilio
1
Chandra, Ambarish
1
Gans, Joshua
1
Kaiser, Ulrich
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Kwon, C.
1
Sodhi, M. S.
1
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Journal of the Operational Research Society : OR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of advertising
8
Journal of advertising research
5
Journal of current issues and research in advertising : JCIRA
5
Journal of marketing communications
5
History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Services marketing quarterly
4
The journal of media economics
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Australasian marketing journal
2
Contemporary economic policy : a journal of Western Economic Association International
2
European journal of marketing : EJM
2
Journal of global marketing
2
Journal of historical research in marketing
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Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
NBER Working Paper
2
NBER working paper series
2
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
2
The journal of services marketing
2
American economic journal
1
Bochumer Studien zur Publizistik und Kommunikationswissenschaft
1
Business and Economic Research : BER
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Challenges in an age of dis-engagement
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Corporate communications : an international journal
1
Cross-cultural buyer behavior
1
DICE discussion paper
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Decision
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Department of Management, Università Ca' Foscari Venezia Working Paper
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ECONIS (ZBW)
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
3
Operations of online advertising services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
4
Content analysis of OR job advertisements to infer required skills
Sodhi, M. S.
;
Son, B.-G.
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
9
,
pp. 1315-1327
Persistent link: https://www.econbiz.de/10008654680
Saved in:
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