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~isPartOf:"Journal of transnational management : the official journal of the International Management Development Association"
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Beziehungsmarketing
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Bramd image
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Consumer behaviour
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Journal of transnational management : the official journal of the International Management Development Association
International Journal of Sports Marketing and Sponsorship
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International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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