New measure of brand equity status of a basketball club
Avichai Shuv-Ami, Ioanna Papasolomou, and Demetris Vrontis
| Year of publication: |
January-March 2018
|
|---|---|
| Authors: | Shuv-Ami, Avichai ; Papasolomou, Ioanna ; Vrontis, Demetris |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 23.2018, 1, p. 39-63
|
| Subject: | Bramd image | brand equity | brand knowledge | brand status | brand value chain | commitment | company base brand equity | customer base brand equity | equity | financial base brand equity | football clubs | football fans | lovemarks | marketing base brand | purchase intention | sport spectator identity | Markenimage | Brand image | Fußball | Football | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Sportmarketing | Sports marketing | Markenartikel | Brand | Markenwert | Brand equity | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2018.1426942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848454