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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Markenimage
Brand image
151
Brand management
144
Markenführung
144
Consumer behaviour
99
Konsumentenverhalten
99
Tourism marketing
70
Tourismusmarketing
70
Destination management
57
Destinationsmanagement
57
Holiday behaviour
55
Urlaubsverhalten
55
Beziehungsmarketing
41
Relationship marketing
41
Brand
34
Markenartikel
34
Designation of origin
33
Herkunftsbezeichnung
33
Tourism
32
Tourismus
32
Tourism destination
28
Tourismusregion
28
Customer satisfaction
25
Kundenzufriedenheit
25
destination image
24
India
17
Indien
17
International tourism
16
Internationaler Tourismus
16
Luxury goods
14
Luxusgüter
14
China
13
USA
12
United States
12
Corporate reputation
11
Dienstleistungsqualität
11
Service quality
11
Social Web
11
Social web
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Article
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Article in journal
Conference paper
Aufsatz in Zeitschrift
154
Case study
1
Fallstudie
1
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English
154
Author
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Han, Heesup
8
Hyun, Sunghyup Sean
5
Uggla, Henrik
4
Yu, Jongsik
4
Cai, Liping A.
3
Hahm, Jeeyeon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Li, Mimi
3
Mendes, Júlio
3
Pike, Steven
3
Ragel, V. R.
3
Tung, Vincent Wing Sun
3
Ahn, Jiseon
2
Attri, Rekha
2
Breiter Terry, Deborah
2
Chen, Chun-Chu
2
Chua, Bee-Lia
2
Chung, Jin-young
2
Cleff, Thomas
2
Huang, Zhuowei
2
Kakati, Rinalini P.
2
Kavida, V.
2
Kim, Dae-Young
2
Kotsi, Filareti
2
Lakshmi, S.
2
Lehto, Xinran Y.
2
Mathews, Jose
2
Moon, Hyoungeun
2
Otubanjo, Olutayo
2
Panda, Tapan K.
2
Qu, Hailin
2
Stylidis, Dimitrios
2
Tasci, Asli DA
2
Walter, Nadine
2
Wang, Youcheng
2
Wong, IpKin Anthony
2
Yagüe Guillén, María Jésus
2
Abreu Novais, Margarida
1
Agapito, Dora
1
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Journal of travel and tourism marketing
The IUP journal of brand management : IJBRM
Journal of business research : JBR
498
The journal of brand management : an international journal
375
The journal of product & brand management
312
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
114
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
82
International journal of hospitality management
80
Journal of international consumer marketing
74
Journal of strategic marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International marketing review
65
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
61
Cogent business & management
59
Journal of the Academy of Marketing Science
57
Journal of fashion marketing and management
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
154
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1
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10
of
154
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
5
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
6
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
7
A configurational model of brand loyalty
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
16
(
2019
)
4
,
pp. 7-28
Persistent link: https://www.econbiz.de/10012182596
Saved in:
8
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
9
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
10
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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