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~isPartOf:"Journal of travel and tourism marketing"
~person:"Chua, Bee-Lia"
~person:"Gau, Roland"
~subject:"Brand management"
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Brand management
Consumer behaviour
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Perception
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Air transport
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Brand image
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Brand personality
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Luftverkehr
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Personality psychology
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Zufriedenheit
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airline lounge
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behavioral intentions
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perceived value
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sky lounge
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Journal of travel and tourism marketing
Tourism management perspectives : TMP
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The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
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