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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Confidence"
~subject:"Market research"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Confidence
Market research
Consumer behaviour
318
Konsumentenverhalten
318
Holiday behaviour
125
Urlaubsverhalten
125
Customer satisfaction
85
Kundenzufriedenheit
85
Tourism
78
Tourismus
78
Beziehungsmarketing
68
Relationship marketing
68
Dienstleistungsqualität
64
Service quality
64
Tourism marketing
62
Tourismusmarketing
62
Hotel industry
56
Hotellerie
56
Markenimage
40
Tourism industry
38
Tourismuswirtschaft
38
Emotion
34
Brand management
29
Destination management
29
Destinationsmanagement
29
Markenführung
29
Social Web
27
Social web
27
Viral marketing
27
Virales Marketing
27
China
26
Internet marketing
20
Online-Marketing
20
Perception
20
Wahrnehmung
20
USA
19
United States
19
Airline
18
Fluggesellschaft
18
Motivation
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English
56
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Han, Heesup
7
Hyun, Sunghyup Sean
4
Lee, Choong-Ki
3
Yu, Jongsik
3
Ahn, Jiseon
2
Chua, Bee-Lia
2
Kim, Insin
2
Kim, Myung-Ja
2
Law, Chun Hung Roberts
2
Qu, Hailin
2
Wong, IpKin Anthony
2
Agrawal, Ashima
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Akram, Umair
1
Alahakoon, Thilini
1
Amaya-Molinar, Carlos Mario
1
Arnegger, Julius
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Beatson, Amanda
1
Bilal, Muhammad
1
Busser, James
1
Byun, Jaemun
1
Cai, Danting
1
Cai, Gangwei
1
Chan, Ambrose Pak Ho
1
Chaney, Damien
1
Chang, Ching-Hung
1
Cheng, Mingming
1
Cheng, Vincent T. P.
1
Cheung, Catherine
1
Chi, Xiaoting
1
Choi, Kijung
1
Chon, Kaye
1
Chung, Namho
1
Coghlan, Alexandra
1
Coll, Santiago Forgas
1
Denizci Guillet, Basak
1
Douglas, Alecia C.
1
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Published in...
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Journal of travel and tourism marketing
Journal of business research : JBR
442
Journal of retailing and consumer services
325
The journal of product & brand management
247
The journal of brand management : an international journal
221
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
85
Journal of marketing communications
84
Journal of international consumer marketing
81
International journal of consumer studies
71
Journal of strategic marketing
70
Cogent business & management
69
Marketing letters : a journal of research in marketing
65
The journal of consumer marketing
64
Journal of global marketing
63
Marketing intelligence & planning
61
Journal of marketing management : MM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
International marketing review
57
International journal of internet marketing and advertising : IJIMA
55
Qualitative market research : an international journal
55
Journal of Islamic marketing
53
Journal of the Academy of Marketing Science
53
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of fashion marketing and management
52
Journal of marketing
51
Journal of promotion management : innovations in planning and applied research
51
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
International journal of retail & distribution management
45
International journal of advertising : the review of marketing communications
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
European journal of marketing
41
Journal of promotion management : JPM
41
Tourism management : research, policies, practice
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of contemporary hospitality management
39
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ECONIS (ZBW)
56
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1
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10
of
56
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date (oldest first)
1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Well-known or well-liked? : the effects of brand reputation on customers' responses to service failure
Liu, Mengzhen
;
Xiong, Wei
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 221-241
Persistent link: https://www.econbiz.de/10014369784
Saved in:
6
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
7
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
8
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
9
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
10
Anthropomorphism and OTA chatbot adoption : a mixed methods study
Cai, Danting
;
Li, Hengyun
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 228-255
Persistent link: https://www.econbiz.de/10013352877
Saved in:
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