Anthropomorphism and OTA chatbot adoption : a mixed methods study
Danting Cai, Hengyun Li and Rob Law
| Year of publication: |
2022
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|---|---|
| Authors: | Cai, Danting ; Li, Hengyun ; Law, Chun Hung Roberts |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 39.2022, 2, p. 228-255
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| Subject: | Chatbot anthropomorphism | emotional message cues | mixed method | online travel agency (OTA) | perceived enjoyment | perceived intelligence | perceived trustworthiness | social presence cues | tourism marketing | usage intention (UI) | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Vertrauen | Confidence | Tourismusmarketing | Tourism marketing | Emotion | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2022.2061672 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013352877