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~isPartOf:"Journal of travel and tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brand management
52
Markenführung
52
Brand image
37
Markenimage
37
Consumer behaviour
31
Konsumentenverhalten
31
Tourism marketing
26
Tourismusmarketing
26
Holiday behaviour
20
Urlaubsverhalten
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Relationship marketing
17
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Han, Heesup
6
Hyun, Sunghyup Sean
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Back, Ki-Joon
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1
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Journal of travel and tourism marketing
Journal of business research : JBR
607
The journal of brand management : an international journal
573
The journal of product & brand management
391
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing management : MM
109
Journal of marketing communications
108
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
Journal of advertising research
69
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Cogent business & management
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
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ECONIS (ZBW)
63
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
7
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
9
The role of extraordinary sensory experiences in shaping destination brand love : an empirical study
Lv, Xingyang
;
Wu, Ailing
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10012497715
Saved in:
10
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
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