Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Year of publication: |
2021
|
---|---|
Authors: | Yu, Jongsik ; Seo, Jungwoon ; Hyun, Sunghyup Sean |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 1, p. 107-121
|
Subject: | appropriateness of health care price | convenience of the information collection process | customer engagement | loyalty | Medical tourism destination brands | personal information security | procedural convenience | professionalism of the medical staff | revisit intention | trust | Gesundheitstourismus | Health tourism | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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