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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
~person:"Gretzel, Ulrike"
~person:"Mizera, Sue"
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Brand management
7
Markenführung
7
Corporate Social Responsibility
5
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5
Nachhaltige Entwicklung
5
Sustainable development
5
Brand architecture
3
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Kimberly-Clark Corporation <Dallas, Tex.>
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Burghausen, Mario
Gretzel, Ulrike
Mizera, Sue
Balmer, John M. T.
13
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10
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9
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Tourism management : research, policies, practice
3
Information technology & tourism
2
New directions in tourism analysis
2
Corporate communications : an international journal
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International Journal of Semiotics and Visual Rhetoric (IJSVR)
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
New Directions in Tourism Analysis
1
New Directions in Tourism Analysis Ser.
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
15
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1
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
Semantic representation of tourism on the internet
Xiang, Zheng
;
Gretzel, Ulrike
;
Fesenmaier, Daniel R.
- In:
Journal of travel research : a quarterly publication of …
47
(
2009
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10003872053
Saved in:
3
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
4
Global sustainability at Kimberly-Clark : an interview with Mike Lloyd, Director of Environmental Services
Lloyd, Mike
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009703717
Saved in:
5
Success factors for destination
marketing
web sites : a qualitative meta-analysis
Park, Young A.
;
Gretzel, Ulrike
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 46-63
Persistent link: https://www.econbiz.de/10003566679
Saved in:
6
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
7
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
Saved in:
8
Future eDestination
marketing
: perspective of an Australian tourism stakeholder network
Mistilis, Nina
;
Buhalis, Dimitrios
;
Gretzel, Ulrike
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
6
,
pp. 778-790
Persistent link: https://www.econbiz.de/10010429857
Saved in:
9
One Planet Leaders, an interview with WWF International and IMD
Moeller, Carolina
;
Yaziji, Michael
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009703671
Saved in:
10
Philanthropy, charity and CSR at Kimberly-Clark : an interview with Jenny Lewis and Alyson Gomez
Lewis, Jenny
;
Gomez, Alyson
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 179-185
Persistent link: https://www.econbiz.de/10009703723
Saved in:
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