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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
~person:"Johnson, Lester W."
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Search: subject:"marketing"
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Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand
3
Brand architecture
3
Cultural heritage
3
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Markenarchitektur
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Markenartikel
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Marketing management
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Marketingmanagement
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brand equity
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brand health
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corporate heritage
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Burghausen, Mario
Johnson, Lester W.
Balmer, John M. T.
13
Powell, Shaun M.
10
Dolnicar, Sara
9
Fesenmaier, Daniel R.
8
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
Kernstock, Joachim
6
Li, Xiang
6
Miller, Dale
6
Mizera, Sue
6
Filieri, Raffaele
5
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5
Josiassen, Alexander
5
Keller, Kevin Lane
5
King, Ceridwyn
5
Kock, Florian
5
Mattila, Anna S.
5
Piehler, Rico
5
Stepchenkova, Svetlana
5
Wiedmann, Klaus-Peter
5
Xiang, Zheng
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
Butcher, Luke
4
Davies, Mark A. P.
4
Gil Saura, Irene
4
Gretzel, Ulrike
4
Hennigs, Nadine
4
Hsu, Cathy H. C.
4
Ilicic, Jasmina
4
Jang, Soocheong
4
Jones, Richard
4
Kim, Jong-Hyeong
4
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Journal of business research : JBR
4
Journal of marketing management : MM
4
Journal of strategic marketing
3
European journal of marketing : EJM
2
The journal of services marketing
2
Asia Pacific journal of marketing and logistics
1
Businesses
1
Corporate communications : an international journal
1
European journal of marketing
1
Foundations of corporate heritage
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of services technology and management
1
International marketing ; Vol. 3
1
International marketing review
1
Journal of Business Research
1
Journal of advertising research
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Review of international business and strategy
1
Services marketing quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
Showing
1
-
10
of
10
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
6
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
7
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
8
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
9
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
10
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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