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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
~person:"Piehler, Rico"
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Brand management
10
Markenführung
10
Brand image
5
Markenimage
5
Brand architecture
3
Cultural heritage
3
Employees
3
Internal brand management
3
Kulturgüter
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Brand
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Burghausen, Mario
Piehler, Rico
Balmer, John M. T.
13
Powell, Shaun M.
10
Dolnicar, Sara
9
Fesenmaier, Daniel R.
8
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Iglesias, Oriol
6
Ind, Nicholas
6
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6
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6
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6
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6
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5
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5
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5
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5
Keller, Kevin Lane
5
King, Ceridwyn
5
Kock, Florian
5
Mattila, Anna S.
5
Stepchenkova, Svetlana
5
Wiedmann, Klaus-Peter
5
Xiang, Zheng
5
Zarantonello, Lia
5
Abratt, Russell
4
Baxter, Stacey M.
4
Biedenbach, Galina
4
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4
Gil Saura, Irene
4
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4
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4
Hsu, Cathy H. C.
4
Ilicic, Jasmina
4
Jang, Soocheong
4
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4
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4
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
European journal of marketing : EJM
2
Lehrbuch
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
SpringerLink / Bücher
2
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Foundations of corporate heritage
1
Gabler Research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
International journal of hospitality management
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Management of permanent change
1
Markenmanagement
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
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10
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10
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date (newest first)
date (oldest first)
1
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
6
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
7
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
8
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
9
Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011884922
Saved in:
10
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
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