Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Year of publication: |
2014
|
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Authors: | Schade, Michael ; Piehler, Rico ; Burmann, Christoph |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 7/8, p. 650-663
|
Subject: | brand personality | brand image | scale development | sport brands | brand management | Markenimage | Brand image | Markenführung | Brand management | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Fußball | Football |
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