//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Brand image
73
Markenimage
73
Tourism marketing
61
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Brand management
38
Holiday behaviour
38
Markenführung
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
destination image
28
Tourism destination
24
Tourismusregion
24
Consumer behaviour
20
Konsumentenverhalten
20
Tourism
19
Tourismus
19
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
9
Kundenzufriedenheit
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand
7
Hotel industry
7
Hotellerie
7
Viral marketing
7
Virales Marketing
7
destination branding
7
Emotion
6
International tourism
6
Internationaler Tourismus
6
Place marketing
5
Standortmarketing
5
Tourism research
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Non-commercial literature
Article in journal
7
Language
All
English
7
Author
All
Barbieri, Carla
1
Beckman, Eric
1
Beldona, Srikanth
1
Chen, Mingzhu
1
Gil-Arroyo, Claudia
1
Hanks, Lydia
1
Kim, Youn-kyung
1
Kumar, Archana
1
Li, Xiang
1
Li, Yina
1
Lin, Kunwei
1
Lin, Zhibin
1
Liu, Xin
1
Mody, Makarand Amrish
1
Más Ruiz, Francisco José
1
Nicolau, Juan L.
1
Rich, Samantha Rozier
1
Wen, Ji
1
Xiao, Sarah Hong
1
Xu, Shuangyu
1
more ...
less ...
Published in...
All
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
288
Journal of business research : JBR
272
The journal of product & brand management
197
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of strategic marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
33
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
Saved in:
2
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
3
Agritourism, farm visit, or...? A branding assessment for recreation on farms
Barbieri, Carla
;
Xu, Shuangyu
;
Gil-Arroyo, Claudia
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10011608089
Saved in:
4
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
5
The impact of brand experience on downtown success
Beckman, Eric
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 646-658
Persistent link: https://www.econbiz.de/10009791042
Saved in:
6
Loyalty regardless of brands? : examing three nonperformance effects on brand loyalty in a tourism context
Li, Xiang
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10008651023
Saved in:
7
Hotel trademarks in organic search : a longitudinal cross-national study
Beldona, Srikanth
;
Lin, Kunwei
;
Chen, Mingzhu
- In:
Journal of travel research : a quarterly publication of …
51
(
2012
)
2
,
pp. 227-238
Persistent link: https://www.econbiz.de/10009509142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->