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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Social web
Brand image
73
Markenimage
73
Tourism marketing
61
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Brand management
38
Holiday behaviour
38
Markenführung
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
destination image
28
Tourism destination
24
Tourismusregion
24
Consumer behaviour
20
Konsumentenverhalten
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Tourism
19
Tourismus
19
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
9
Kundenzufriedenheit
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Internet marketing
8
Online-Marketing
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Social Web
8
Brand
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Hotel industry
7
Hotellerie
7
Markenartikel
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Viral marketing
7
Virales Marketing
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destination branding
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Emotion
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International tourism
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Internationaler Tourismus
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Place marketing
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Standortmarketing
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Tourism research
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8
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Aufsatz in Zeitschrift
Non-commercial literature
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8
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English
8
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Perdue, Richard R.
2
Shin, Hakseung
2
Ben-Shaul, Michal
1
Cohen, Scott A.
1
Hasan, Md. Rajibul
1
Hollebeek, Linda D.
1
Khan, Imran
1
King, Ceridwyn
1
Lai, Kun
1
Li, Xiang
1
Loureiro, Sandra Maria Correia
1
Lund, Niels Frederik
1
Pan, Steve
1
Rather, Raouf Ahmad
1
Reichel, Arie
1
Ryan, Chris
1
Scarles, Caroline
1
So, Kevin Kam Fung
1
Sun, Minghui
1
Wang, Yuan
1
Wu, Luorong
1
Xiong, Lina
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
113
The journal of brand management : an international journal
62
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
22
International journal of advertising : the review of marketing communications
21
Tourism management : research, policies, practice
21
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Psychology & marketing
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of advertising research
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global marketing
10
Qualitative market research : an international journal
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
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ECONIS (ZBW)
8
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8
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date (oldest first)
1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
5
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
6
The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik
;
Scarles, Caroline
;
Cohen, Scott A.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
Saved in:
7
A meeting of the minds : exploring the core-periphery structure and retrieval paths of destination image using social network analysis
Wang, Yuan
;
Li, Xiang
;
Lai, Kun
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10011915513
Saved in:
8
Using Chinese travel blogs to examine perceived destination image : the case of New Zealand
Sun, Minghui
;
Ryan, Chris
;
Pan, Steve
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011296027
Saved in:
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